Monday, 26 November 2007

False Advertising

There's a new poster up on the Liverpool Loop Line for "Hearts On Fire" diamonds. I've not heard of them before, but based on their posters they must be *really* good.

The standout feature of the poster is the slogan "(monogamy)^100" - you see, Hearts On Fire diamonds are cut at 100 times magnification and are "the most perfect cut diamonds in the world." In the background are a slightly blurred but obviously happy couple.

It's great - they're monogamous, no affairs on either part because HE bought HER a Hearts On Fire diamond (set in a ring I'm guessing)! Wow! All because they use a superior magnification to cut their diamonds... But wait, some pesky thoughts are getting in the way of my enjoyment:

#1: why do they both stay faithful because of him buying her a diamond? Does she have to get him a set of Hearts On Fire cufflinks to ensure his fidelity?

#2: will the follow up poster show what happens if you buy Brand X diamonds, i.e., a messy and painful divorce since Brand X just doesn't have enough "monogamosity" in their diamonds?

#3: "(monogamy)^100"????? Seriously, what is the world coming to?

EDIT: Here's their website...

1 comment:

mattiecore said...

(monogamy)^100 = The Constant of Idiocy